Differentiation is key for homebuilding success in 2018



Differentiation is key for homebuilding success in 2018 


Surveys carried out suggest that underfloor heating ranks in the top five wish lists of prospective buyers. Equating to £140 million of the UK heating Market, underfloor heating represents one of the fastest growing areas in the domestic sector.
With this in mind, it begs the question why are radiators still the primary heating source used in new homes?

It’s no secret that radiators are cheaper to purchase in bulk and faster to install, which is most likely the primary reason national house builders opt for them. As a SME developer, this presents a golden opportunity - proven demand by clients and something that large competitors aren’t utilising. As reported by PHPD “Our research shows that you are twice as likely to be ‘very satisfied’ with the quality of your new home if it was built by an SME house builder as opposed to one of the large Top 20 firms. This research draws a clear distinction between what is being delivered by SMEs and what is being delivered by larger firms.”



Unique selling points to add value to your homes include;


Future Proofing
It is important that any heating system should be designed with the future in mind. If you install a heating system that depends on high water temperatures it is impractical to change in the future to a heat source which provides water at low temperatures. Every heating system should now be designed to enable the homeowner to retrofit renewable technologies in the future.

With the continued move towards the electrification of the UK, heat pumps will become the norm and the preferred source of heat generation in the future.

Differentiation
UFH will set you apart, save you build time and improve your margins. By specifying underfloor heating in your projects, you can set your developments apart from those of the national house builders as well as providing buyers with what they desire. Although the adoption of underfloor heating is on the rise, it still holds connotations of luxury and comfort which instantly improves the perceived quality of a home.

Reduced running costs

Low temperature underfloor heating works well with ground and air source heat pumps. Not only will a system that is designed to work at low temperatures reduce running costs but also will benefit from the Renewable Heat Incentive (RHI) payments.

Flexibility, consistency & ease of supply
OMNIE understand the importance of developing and supporting business relationships.
Our experienced technical project managers will manage your project from start to finish, ensuring a complete service for the whole development from design, specification, manufacture and supply. We can tailor our fulfilment and delivery to match phase or plot by plot based programmes.

Visit www.omnie.co.uk/developers/ to find out more. 

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