Differentiation is key for homebuilding success in 2018
Differentiation is key for homebuilding success in 2018 Surveys carried out suggest that underfloor heating ranks in the top five wish lists of prospective buyers. Equating to £140 million of the UK heating Market, underfloor heating represents one of the fastest growing areas in the domestic sector. With this in mind, it begs the question why are radiators still the primary heating source used in new homes? It’s no secret that radiators are cheaper to purchase in bulk and faster to install, which is most likely the primary reason national house builders opt for them. As a SME developer, this presents a golden opportunity - proven demand by clients and something that large competitors aren’t utilising. As reported by PHPD “ Our research shows that you are twice as likely to be ‘very satisfied’ with the quality of your new home if it was built by an SME house builder as opposed to one of the large Top 20 firms. This research draws a clear distinction